Your customers have already written your best marketing. It is sitting in your Google reviews, your Facebook recommendations, the thank-you texts you screenshot and never used, and the "you guys are amazing" emails buried in your inbox. Real words, from real people, about the exact moment your business made their life better.
And most small business owners never touch it. They stare at a blank page trying to describe what they do, when three paragraphs down on their own Google profile a customer already said it better.
The 15 prompts below fix that. You paste in your reviews, run them in order, and walk away with headlines, social posts, website copy, and email lines that sound like your customers talking to your next customer. I run these in Claude, but every one of them works in ChatGPT too.
Quick definitions
Social proof is anything that shows other people trusted you and were glad they did. Reviews are the strongest kind because you did not write them.
Voice of customer copy is marketing written in the exact words your buyers use, not the words your industry uses. It converts better because people recognize themselves in it.
A Project is a saved workspace inside Claude where you keep your reviews and business details once, so every prompt below pulls from the same pile without re-pasting.
One rule before we start: only use reviews that are public or that the customer gave you permission to share. When a review includes a full name, a health detail, or anything private, swap the name for a first name and initial and drop the private part. The prompts work just as well.
Before you start: gather the reviews (15 minutes)
Open a blank document. Copy in every review you can find: Google, Yelp, Facebook, your booking software, testimonials on your site, kind emails, DMs, texts. Do not sort them. Do not fix typos. Aim for at least 15 reviews. If you have 100, paste 100. More is better because the patterns get clearer.
Then open a new Project in Claude (or a fresh chat in ChatGPT), name it "Reviews to Copy," and paste the whole pile in with prompt 1.
Part 1: find the gold (prompts 1 to 4)
1. The pattern finder
Here are all of my customer reviews: [paste them all]. Read every one. Then tell me the five things customers praise most often, in order of how often they come up. For each one, quote three exact phrases customers used. Do not paraphrase. I want their words.
This is the most important prompt in the post. What comes back is your real positioning, written by the people who paid you. If the number one thing they praise is not the number one thing on your homepage, you just found your first fix.
2. The moment map
Looking at the same reviews, what was going on in the customer's life right before they found me? List the situations, worries, or deadlines they mention. Then list what they say changed after. Use their exact words for both.
Before and after. That is the whole shape of good marketing, and your customers just handed it to you.
3. The objection hunter
Find every review where the customer mentions being nervous, skeptical, unsure, or having tried something else first. Quote what they were worried about and what convinced them. These are the objections my next customer has right now.
"I almost didn't book" is a gift. It tells you exactly what to say on your sales page to the person who is almost not booking today.
4. The word bank
Make me a word bank from these reviews: 20 adjectives customers use to describe me or my work, 10 verbs they use to describe what I did for them, and 10 phrases I should never use in my marketing because no customer ever talks that way. Save this list for everything we write today.
Keep this open. Every time you catch yourself writing "solutions" or "elevate," check the word bank and swap in what your customers actually said.
Part 2: turn reviews into copy (prompts 5 to 12)
5. Headlines from their words
Using only phrases that appear in the reviews, write 10 headlines for my website. Each one should be a short sentence a customer could have said. Mark which review each headline came from.
Pick your favorite two. Put one at the top of your homepage and one on your booking page. Copy written from a real review beats copy written from a whiteboard almost every time.
6. The one-line proof
Write 8 short testimonial pull quotes, each under 12 words, taken directly from the reviews. Include the customer's first name and last initial. These go under buttons, in ads, and at the bottom of emails.
7. The review-to-post converter
Take these three reviews [paste three of your favorites] and turn each one into a social media post. Start with the customer's situation in their words, share what happened, and end with one sentence from me. Keep each post under 120 words. Do not add hype. Do not add emojis unless the customer used them.
Three posts, done. Run this prompt every week with three different reviews and you have a month of social proof content without writing a word of it yourself.
8. The "you are not alone" post
Group the reviews by the situation the customer was in before they found me. Pick the most common one. Write a social post that opens with "If you are [that situation]," describes it the way customers describe it, and then shares what three of them said afterward. End with a question.
9. The FAQ rewrite
Here are the frequently asked questions on my website: [paste them]. Rewrite each answer to include a quote or phrase from a real review that backs it up. Keep the answers short. Mark where you inserted the customer's words.
An FAQ answer that says "yes, we are gentle with nervous dogs" is fine. An FAQ answer that says "yes, and here is what Karen M. said about her rescue who hides from everyone" closes the sale.
10. The email opener bank
Write 10 first lines for marketing emails, each built from a real customer phrase in the reviews. They should make someone who has the same problem stop and keep reading. No subject lines yet, just first lines.
11. Subject lines from reviews
Now write 15 email subject lines pulled from customer language in the reviews. Half should be curiosity ("what Marcus said after his first visit"), half should be direct ("the thing customers thank us for most"). Under 45 characters each.
12. The objection page
Using the objections from prompt 3, write a section for my sales page called "Still on the fence?" For each worry, give the worry in the customer's words, then the quote from the review that answers it, then one plain sentence from me. Three to five objections max.
This one section can do more for your conversion rate than a full redesign. It answers the question in the reader's head with the words of someone who had the same question and booked anyway.
Part 3: make it a system (prompts 13 to 15)
13. The review request that gets better reviews
Based on which reviews were the most useful for marketing, write a short message I can send customers asking for a review. Give them three specific questions to answer (what was going on before, what surprised them, what they would tell a friend) so the review comes back with details instead of "great service."
Most reviews are three words because most review requests are one sentence. Ask better questions and you get better raw material for next time.
14. The gap finder
Compare what customers praise in the reviews with what I say about myself here: [paste your homepage copy or your Instagram bio]. What do customers care about that I am not mentioning? What am I bragging about that no customer brought up? Give me a short list of fixes.
This is the humbling one. Do it anyway. The gap between what you think sells and what actually sold is where your best marketing is hiding.
15. The robot check
Read everything we wrote today. Flag any sentence that sounds like a marketer wrote it instead of a customer. Rewrite those using the word bank from prompt 4. Then tell me which three pieces are strongest and where I should use them first.
Where to put it all
You now have headlines, pull quotes, social posts, an FAQ, email openers, subject lines, and an objection section, and every piece of it started with something a real customer said. Load the headlines and the objection section onto your website this week. Schedule the three social posts. Drop the pull quotes under every button that asks for money. Save the email lines for your next newsletter.
Then set a reminder for one month out. New reviews will have come in. Paste them into the same Project and start at prompt 7.
Frequently asked questions
What if I only have a handful of reviews?
Start with what you have, even if it is five. Then run prompt 13 today and send the request to your last ten customers. You will have plenty by next month. The prompts get better with more reviews, but they work with a few.
Is it okay to edit a customer's review?
You can shorten it and fix obvious typos. You cannot change the meaning, add words they did not say, or present a shortened version in a way that misleads. When in doubt, use it exactly as written and put it in quotation marks with their first name and last initial.
Do I need permission to use a public Google review in my marketing?
Public reviews are meant to be seen, and quoting them with a first name and last initial is standard practice. For anything from a private message, an email, or a text, ask first. A quick "mind if I share this?" almost always gets a yes and often gets an even better quote.
What about negative reviews?
Paste those in too. Prompt 3 and prompt 14 both get sharper when the AI can see what went wrong and how you handled it. A calm, specific reply to a bad review is one of the most trusted pieces of marketing you will ever write, and the AI can help you draft that as well.
Will this work for a service business with no online reviews, like consulting?
Yes. Your "reviews" are the emails clients sent after a project, the things they said on the last call, and the referrals they made. Paste transcripts and thank-you notes instead of star ratings. The prompts do not care where the words came from.
Can I do this in ChatGPT instead of Claude?
Every prompt here is written in regular sentences, so it works in either. The difference is the Project feature, which keeps your reviews and word bank saved between sessions. ChatGPT has a Projects feature as well.
Want your marketing to sound like you every time?
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I just trained 450 people on my AI Marketing Machine skill. You install it, answer a few questions, and it takes my 20 years of marketing and puts it into 6 files that live on your laptop. From then on, every time you ask Claude or ChatGPT to write a post, a page, or an email, it pulls from those files and writes content that sounds exactly like you. Your word bank from prompt 4 and your customer voice from prompt 1? Saved permanently, used every time.
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