Here is the thing nobody tells you when you start using AI for your marketing.

You do not actually have a prompt problem. You have a staffing problem.

You are one person trying to be the content writer, the email person, the SEO person, the one who follows up with leads, and the one who checks whether any of it worked. So you open Claude, type "write me a social post," get something fine, and close the tab. Tomorrow you start from scratch again. That is not a marketing team. That is you, doing all the jobs, with a slightly faster typewriter.

What changed for me was learning that you can install a whole team at once. Not build it. Install it. There is a thing called a plug-in, and one of them drops eight ready-made marketing teammates into Claude in about the time it takes to make coffee. Another one adds the sales and community side. It is one of the fastest wins available to a non-technical business owner right now, and almost nobody I talk to knows it exists.

Quick definitions

  • Claude: the AI assistant made by Anthropic. You talk to it in plain English and it does real work.
  • Skill: a saved set of instructions Claude follows to do one job the same good way every time. Think of it as a teammate who already knows the process.
  • Plug-in: a bundle of skills you install in one click. Instead of adding teammates one at a time, you add a whole department.
  • Slash command: how you call a teammate. You type a forward slash and its name, like /campaign-plan, and it starts working.
  • Marketplace: the directory you install plug-ins from. Anthropic publishes an official one.

Why a plug-in beats another clever prompt

A prompt is a sentence. A skill is a process. That is the whole difference, and it is bigger than it sounds.

When you prompt, you carry the whole job in your head. What good looks like, what steps come in what order, what you forgot last time. Every session starts at zero.

A skill already knows the steps. When you call the email teammate, it does not just write an email. It asks who the sequence is for, what the offer is, and what happens if they do not open the first one, because those questions are baked in. You get the output of someone who has done this a hundred times, instead of a very smart stranger who has never met your business.

Now multiply that by eight, installed in one go. That is a plug-in.

Before you start: the 60-second check

Two things, and then we go.

First, you need Claude open somewhere that supports plug-ins. In the Claude desktop app, look for the plug-in or extensions area in your settings. If you use Claude Code in a terminal, you type /plugin and a menu opens. Either way, you are looking for a browsable directory, not a file to download.

Second, decide what you want help with this week. Not this year. This week. Content? Email? Leads? That decides which teammate you meet first, and meeting one properly beats meeting eight vaguely.

The 5-minute install

Step 1: Open the plug-in directory

In the desktop app, go to settings and find the plug-ins section. In the terminal version, type /plugin and hit enter. You will see a list with short descriptions. It is a catalog, exactly like an app store, and browsing costs you nothing.

Step 2: Install the Marketing plug-in

Find the one called Marketing and install it. That is the click. There is no configuration screen, no API key, no setup wizard. It takes a few seconds and then it is done.

Step 3: Install Small Business too

While you are in there, grab the Small Business plug-in as well. Marketing covers the top of your funnel. Small Business covers what happens after someone raises their hand: lead follow-up, call prep, customer check-ins, invoices. Together they cover the full loop, and installing both takes another ten seconds.

Step 4: Say hello to one teammate

Start a new conversation and type a slash, then the name of the one you want. Try /campaign-plan and tell it what you are promoting. Answer its questions like you would answer a smart new hire. That is the whole onboarding.

Five minutes, and you are staffed.

Meet your eight marketing teammates

Here is who you just hired, and what to actually ask each one for.

1. The campaign planner

Call it with /campaign-plan. This is your starting point when you have something to promote and no plan. Give it the offer, the timeline, and who it is for, and it comes back with the shape of the campaign: what goes out, where, in what order. This is the teammate I use first, because most marketing failures are planning failures wearing a content costume.

2. The content creator

/content-creation is the workhorse. It builds the actual pieces the plan calls for. Social posts, blog outlines, video hooks, captions. The important part is that it works from a plan rather than from a blank page, so the pieces connect to each other instead of being eight random posts.

3. The drafter

/draft-content is the quick one. When you just need this one thing written and you do not need a whole campaign around it, use this. It is the difference between "help me build the machine" and "help me get this post out before school pickup."

4. The email sequence writer

/email-sequence is the one I wish more business owners used. Give it your offer and your audience and it maps a full sequence, not a single email. Welcome, nurture, offer, follow-up for the people who did not act. Sequences are where the money actually lives, and they are the thing most of us never get around to.

5. The SEO auditor

/seo-audit looks at your site or a page and tells you plainly what is working and what is quietly costing you traffic. No jargon required from you. This is a good one to run once a quarter and then forget about, rather than something to obsess over weekly.

6. The brand reviewer

/brand-review is your consistency check. Point it at what you have been putting out and ask whether it sounds like one company. If you have ever looked at your own feed and thought "who wrote that," this is the teammate that catches it before your audience does.

7. The competitive analyst

/competitive-brief tells you what the other people in your space are saying and where the gaps are. Use it before you build an offer, not after. The gap is usually more useful than the copying.

8. The performance reporter

/performance-report closes the loop. It pulls your marketing results into something a human can read and act on, instead of six dashboards you avoid. Ask it what to do more of and what to stop, and then actually stop the thing.

The teammates that handle sales and community

The Small Business plug-in adds the after-the-click half. A few worth knowing by name:

  • /lead-triage sorts fresh leads by who is actually worth your next hour.
  • /call-list tells you who to reach out to today and what to say to each one.
  • /customer-pulse checks the health of your existing relationships, which is where retention comes from.
  • /run-campaign handles the execution side once a plan exists.
  • /friday-brief wraps your week so Monday is not a mystery.

You will not use all of these. Nobody does. But knowing they are sitting there means you stop trying to solve those jobs with a blank chat box.

Quick tip

Do not meet all thirteen teammates today. Pick two. Use them three times each this week. A teammate you use is worth ten teammates you installed and forgot. This is the single biggest difference between people who get real leverage from AI and people who collect tools.

Your first hour with the team

Start with /brand-review and point it at your last month of posts. It is the fastest way to see your own business the way a stranger sees it, and it gives every other teammate something to aim at.

Then run /campaign-plan on whatever you are promoting next, even if "next" is vague. A rough plan you can edit beats a perfect plan you never make.

Then pick one piece out of that plan and hand it to /draft-content. Publish it. Today if you can.

That is your hour. A mirror, a map, and one thing shipped. Come back tomorrow and use the same three.

What this does not do

I want to be straight with you, because overselling this helps nobody.

These teammates are excellent generalists. They are not you. Out of the box they do not know your voice, your customers' specific objections, or the story of how your business got here. They will write competent marketing, and competent is a big upgrade from nothing, but it is not yet distinctly yours.

The fix is not complicated. You feed them. Tell them how you talk. Give them your best three posts and say "more like this." The plug-in gets you a staffed team in five minutes. Training that team to sound like you is the work of a few weeks, done in small pieces. Both are worth doing, in that order.

Frequently asked questions

Do I need to be technical to install a plug-in?

No. If you have ever installed an app on your phone, you have already done something harder. You browse a list, you click install, and it is there. There is no code, no file to download, and nothing to configure afterward.

Will this break the way I already use Claude?

No. Installing a plug-in adds options, it does not change anything you were already doing. Your normal conversations work exactly the same. The new teammates only show up when you call one by name with a slash command, so nothing changes until you decide it does.

Can I uninstall it if I hate it?

Yes, from the same menu you installed it in, and it takes one click. Trying this costs you five minutes and nothing else. Uninstalling does not delete any of the work you produced along the way.

Is the Marketing plug-in free?

The plug-in itself is free. You need a Claude account to use it, and the paid Claude plans start around $20 a month for the kind of steady use you will want once you are relying on these teammates daily. There is a free tier if you just want to test the install first.

How is this different from just asking Claude to write a marketing plan?

It is the difference between asking a stranger and asking a specialist. When you ask cold, you have to know what to ask for. The campaign planner already knows what questions a campaign needs answered, so it asks you instead of guessing. You end up doing less thinking about the process and more thinking about your business.

Which teammate should I start with?

Start with the brand reviewer if you already publish regularly, because it will show you the gap you cannot see yourself. Start with the campaign planner if you have something specific to promote in the next month. Either way, pick one, not eight.

Your next small step

Open Claude. Find the plug-in menu. Install Marketing. Then type /brand-review and see what it says about your last month of posts.

That is it. That is the assignment. It is genuinely five minutes, and you will end it with more marketing help than most small businesses have ever had on payroll.

And if you would rather do this with company instead of figuring it out alone, that is exactly what Club Jam on Skool is for. We install these things together, in plain English, on live calls where "wait, where is that menu" is a completely welcome question. There are 220+ on-demand modules waiting for you, it is $47 a month, and you get a 7-day free trial to see if it fits. I have trained over 7,500 people this way and 93% of them stay, which tells you most of what you need to know about the room.

Go get staffed. I will see you inside. 🧡