Jam AI · the real marketing workload
What It Actually Takes
Every recurring action that runs the marketing at Jam AI and Club Jam, pulled from the operating notes as of September 2026. Nothing aspirational. If it is on this page, it is happening, and the tag tells you who is doing it.
The secret is not more effort. It is that most of this runs without me.
0 daily actions
0 weekly actions
0 monthly actions
0 quarterly and annual
Who does it:
Everything
Every day Seven days a week. The rhythm matters more than the volume.
The rule that came out of a painful lesson: one post a day, never batched. Fifty bulk-scheduled quote cards in August dropped engagement to about one like per post. The account recovered when the posting went back to one a day with a face in it.
Morning
Morning briefing lands at 6:30am Reads overnight email from real humans only, today's calendar, and yesterday's meeting recordings for anything Jam owes someone. Five sentences, ready before coffee. Runs itself 0 min for Jam One blog post publishes itself Takes the top topic from the Blog Topic Queue, writes 1,500 to 2,000 words in Jam's voice with an FAQ section and schema, makes the branded header image, publishes to jamout.ai, updates the sitemap, and moves the topic to Published. Jam's only job is keeping the queue full. Runs itself 0 min for Jam Post one native social post from the phone Instagram, LinkedIn, and Facebook. The copy and the image are handed over paste-ready. Jam posts it herself so the platforms treat it as native. The keyword ask goes in the first line of the caption, not under the hashtags. AI drafts Jam posts about 90 sec Post Instagram stories through the day Experiment in progress, "which business should I audit next," a behind-the-scenes decision. Stories are where the daily face time happens between reels. Jam 5 min Through the day
Keyword DMs deliver themselves Anyone who comments JAM on a post gets the prompt shelf by DM through ManyChat and an invite to the Club Jam trial. Ten topic keywords run the same way. This is how a comment becomes a lead with no human in the loop. Runs itself Reply to comments on today's post Real replies, in Jam's voice, within the first hour where possible. Comments are the reach signal Instagram rewards, and the best posts of the month pulled more comments than likes. Jam 10 min Send the day's trial DMs Every person on the 7-day Club Jam free trial gets a short personal Skool DM on days 1 through 7: first win, come to a live call, ask a question, and so on. The trial is the number one churn leak, and this is the plug. Dawn, membership manager 10 min Day-one welcome to every new member A personal follow-up about a day after someone joins, alongside the automatic welcome DM and the ActiveCampaign welcome sequence that fires when a paid member lands. Flora Welcome emails run themselves The 5 Days of AI Wins challenge emails send themselves Anyone who signs up at jamout.ai/5days gets five daily emails, each ending with the Club Jam trial as the next step. Cold ad traffic warms up here before it ever sees a price. Runs itself Check yesterday's ad spend Daily for the first three days of any new campaign or budget change, then folded into the Monday report. Meta silently paused an entire campaign after a budget edit in September. Silence looks exactly like fine. Jam 2 min Afternoon and evening
4pm Club Jam community check The last 24 hours of Skool posts and comments get reviewed and come back as ready-to-paste replies and reactions in Jam's voice. Jam reads, tweaks, pastes. Report runs itself Jam pastes 10 min One AI Society post each weekday The consultant community gets its own peer-to-peer post every weekday. Written in batches of ten, scheduled a month ahead, no more than two next-step asks per month so the feed never reads as a pitch. AI drafts Jam schedules One YouTube upload a day (Sept to Dec lock-in) Jam's public commitment to the community for the rest of 2026: one YouTube post a day, at least two long-form videos a week. A 30-video plan with hooks, prep lists, and prompts is written. The recording is the part only she can do. Jam films Scripts and edits drafted 8:37pm work log writes itself Every AI session from the day, across every chat, gets written into one dated log with what was done, what was decided, and which department owns the follow-up. The next morning's work starts from that log, so nothing done in one conversation gets lost in another. Runs itself 0 min for Jam
Every week Anchored to Monday morning and Friday numbers.
The week has a shape. Monday is the newsletter and the ads report. Thursday is the free class. Friday is three numbers. Everything else slots around live calls and filming days.
Monday
"This Week in Club Jam" newsletter, Monday 5am Jam answers three questions when she wakes up (what is on the calendar, which member posts to feature, the sprint update) and drops the Skool member export. The email gets built in ActiveCampaign in her voice and handed back as a review link. She reviews and sends. Edition 1: 758 sent, 26% opened, 23% of openers clicked. Asks on schedule AI builds Jam sends 15 min Meta ads report, Monday 8am Every live campaign with budget, actual spend, and percent of budget spent, flagging anything under 70%. It also confirms every campaign on the expected list still exists. Two expensive failures had the same shape: a campaign reading active while spending zero, and one that had been deleted. Runs itself 5 min to read Batch-write the week's captions in one sitting Twelve ideas from the three content pillars, keep the best seven, captions for all of them, one carousel outline. Write in batches, post one a day. The writing is batched. The posting never is. AI drafts Jam picks 45 min Content the week produces
Film three reels, 25 to 45 seconds each The weekly mix: three transformation or experiment reels, one fast news-to-action reel, one saveable carousel or scorecard, one Club Jam member result. Each reel follows the same structure: face and claim in two seconds, the bad starting point, the transformation, the result, one call to action. Jam films Scripts and captions drafted 2 to 3 hrs Two long-form YouTube videos, 7 to 8 minutes Screen-share days and talking-head days are batched separately. One recurring fictional demo business is reused across eleven videos so nobody's real business gets roasted and viewers get continuity. Jam films Edit and captions 3 hrs One podcast episode "Just Jam, AI and Marketing Made Easy": solo, scripted, talking to camera, recorded on Riverside, published to Apple and Spotify. The teleprompter script is drafted for her. The audio doubles as the YouTube video and gets cut into shorts. Jam records Script drafted 1 hr Substack, twice a week The Friday one is "Things I Did With Claude This Week," a 600 to 900 word story pulled from the week's work logs, calendar, and community. Jam adds what she remembers, reads it once, publishes. AI drafts Jam publishes 20 min Repurpose the week's best piece The Substack or the top reel becomes a LinkedIn post, a Facebook post, a Skool classroom post, and a short. One idea, ten pieces, each rewritten for its platform instead of copied. AI drafts 15 min to approve Live and community
Free "Zero to Claude" class, Thursday 1pm Mountain Recorded once on August 27 and now runs every Thursday as an evergreen simulive through EverWebinar. Registration on jamout.ai/webinar, a replay page, and a Club Jam trial pitch at the end. This is the conversion event every cold ad points at. Runs itself weekly 0 min for Jam Host two to three live calls inside Club Jam Jam, Tanay, and Kevin, plus guest experts, on real member businesses. Plus the Friday coffee talk. Members say the live calls are the thing that made AI click. They are also where testimonials and objections get collected. Jam hosts Tanay, Kevin, guests 3 hrs Sunday post ideas for the community Three or four Skool post ideas for the coming week, tied to the sprint that is running and whatever is on the calendar. Engagement posts, not announcements. AI drafts Jam posts Weekly trend scan of peer groups What is being asked in Jack's Group, Women of AI, and Club Jam's own feed. Unsolved questions get 12 to 27 comments; teaching posts get 4 or 5. The questions become next week's content. AI scans Send outbound and clear the pipeline Proposals, speaking pitches, follow-ups, and the cold outreach drafts that pile up. The drafts get written for her. The sending, and the twenty-five that sat unsent in August, are hers. AI drafts Jam sends 1 hr Friday
Read the three numbers Trial starts this week, trial-to-paid percentage, total paying members and monthly recurring revenue. One page. Everything else is commentary. Target: 23 trial starts a week converting at 40% or better. Jam Dorit's dashboard 10 min Weekly Instagram strategy review The last 30 days of Jam's posts plus three competitors get scraped and compared: plays, likes, comments, format, length, keyword. Out of this came the rules that stuck: no single images, no "link in bio," one keyword per campaign, reels over 45 seconds do 3x. AI scrapes and reports Jam decides 15 min
Every month Reviews, refreshes, and the money.
Monthly is where the machine gets looked at instead of run. Numbers get reconciled, ads get fresh creative, the blog queue gets refilled from what actually pulled traffic, and the positioning gets tested against thirty days of data.
Blog performance review and queue refill Google Analytics export for the month: which posts pulled views, which held readers for minutes. Industry-specific posts got low traffic and seven-minute read times. That review becomes the next five topics in the queue. The review is also how a sitemap hole that made a month of posts invisible got caught. AI reviews Jam approves topics 20 min Refresh Meta ad creative and budgets New ads into the working ad set, starved ads paused so new creative competes fairly, budgets raised where cost per lead earns it. Then hands off for five to seven days before judging. September: three new webinar ads, cold budget from $40 to $60 a day. AI builds and writes Jam approves spend 1 hr Thirty-day Instagram audit and the nine-tile test Would a stranger scanning the top nine posts know who Jam serves, what she sells, and why? August's audit is what repositioned the whole brand: the specific-system reel did 9,013 views, 96% non-followers, saves above likes. General AI commentary got one save. AI analyzes Jam calls it Fresh photo batch on the 1st A new set of day-in-the-life images of Jam from her trained AI likeness so the feed never repeats a photo. Each goes through a blocklist check for garbled text and wardrobe before it is ever used. Runs on the 1st Jam screens Deliver at least one talk, webinar, or partner class SCORE national and chapter webinars, keynotes, partner series. About 70% of Club Jam members came from SCORE speaking. Every talk gets a leave-behind page on jamout.ai with the prompts, so the audience walks away with something and the site collects the traffic. Jam speaks Deck, page, and Q&A sheet built 4 to 6 hrs Ship one new free lead magnet or prompt pack A skill, a prompt shelf update, a checklist page. The JAM keyword has to deliver something new, and every talk needs a giveaway. September's was the Offer Builder skill at jamout.ai/offer-builder. AI builds Jam approves VIP First Friday call Monthly social call for VIP members, first Friday at 2pm Mountain. Invites go by Skool DM, not email. Jam hosts 1 hr Reconcile the member number Paying members across Skool, Stripe, and the legacy platform, as one figure. Trial-to-paid is measured by diffing this month's Skool export against last month's. The goal, 500 members, cannot be tracked against two different counts. Dorit AI reconciles the exports Pay contractors and log it Membership manager by bank transfer, the developer by his own invoice, the video editor per project, the AI Gym revenue split. Every payment goes in one running log so January's tax forms are a lookup, not an archaeology dig. Dorit Jam pays 30 min Subscription and tool audit What is being paid for, what is being used, what renews next. The June audit found a $5,500 a month agency that had already ended, four overlapping email tools, and an annual webinar tool nobody was using. Run-rate now about $1,150 a month. Dorit Website checkup Count the buttons. One primary ask per page. Metas under 156 characters, no heading skips, every image with alt text, the machine-readable layer saying the same thing as the human one. The September pass took the homepage from nine competing buttons to two. AI audits and fixes Jam says go Team standup note One shared note of where everything stands across marketing, sales, delivery, community, and money, written roughly every two weeks. When a department's notes disagree with it, the standup wins. It exists because a nine-day-old registration number once had the whole team planning against 17 people when the real number was 249. AI writes Drip one new gated resource into the classroom A VIP page, a new lesson, a skill zip. Members should see something new land every few weeks that non-members cannot get. AI builds Jam posts
Every quarter and every year The calendar that everything above serves.
The year is built around a sprint calendar, one big sale, one flagship launch, and the tax dates. The daily and weekly work only makes sense against this calendar.
Quarterly
Quarterly plan and roundtable Every department seat argues its one move, the conflicts get settled, and the quarter gets one big swing. Q3 2026's was the AI Marketing Machine sprint. The three weekly numbers come out of this plan. AI runs the roundtable Jam makes the calls 2 hrs Run one 6-week Sprint or one 10-day Challenge Sprints are deep builds with a day-by-day curriculum, live sessions, and a graduation. Challenges are quick wins. 2026: Zero to Claude, Go-Giver, AI Marketing Machine (Aug 1 to Sep 13), Quick Marketing Wins (Oct 12 to 21), Money Moves (Nov 1 to Dec 13). Each one is also a month of promotional content and the reason to join now. Jam teaches Curriculum and build packs drafted Quarterly estimated taxes April 15, June 15, September 15, January 15. Needs a year-to-date revenue pull across every platform that takes money, which is why the monthly reconciliation exists. Dorit, accountant Competitor teardown Pick one creator or company in the space, take apart their homepage, offer ladder, and content, and write the gap plan. Done this year on Allie K. Miller, Callan Faulkner, and an agency homepage. Feeds the next positioning or product decision. AI researches Jam decides Testimonial and proof sweep Mine call recordings and community posts for praise and objections, file them in the testimonials bank, and place them site-wide. The proof on the site should never be more than a quarter old. AI mines and files Jam gets permission Annual
Black Friday, November 16 to 30 One hero offer (annual membership at $297, back to $470 on Nov 30), members get the cart 72 hours early, a $27 Playbook funnel with a countdown page and four scheduled emails built in September so November needs ten minutes of her time. The warm-up starts in late September. AI builds pages and emails Jam sets prices and ticks send One flagship launch a year 2026's is Jam AI Academy, a self-paced training academy at $347 launching late September: 16 videos filmed in nine days, a waitlist page, a checkout with proper fulfilment, a launch email sequence, and a fence so it never competes with the membership in the same 30 days. Jam films and decides Curriculum, copy, pages built Positioning review from real data Once a year, read the analytics honestly and ask whether the brand is still describing the business correctly. August 31, 2026: "AI training" became "AI marketing makeovers for non-technical small business owners." Site, bios, schema, and every content pillar were rewritten within 48 hours. Jam calls it AI rewrites everything Website redesign or migration 2026 had both: the site moved off Kajabi to Vercel in June with zero downtime, and a full v2 redesign shipped August 23 with new fonts, a two-door homepage, and an answer-engine readiness layer. Every page was built by describing it in plain English. AI builds Jam reviews, 14 rounds Refresh the ideal client profile and offer ladder Who exactly is the buyer, what does each offer cost, what is the free thing, what is the fence between products. Written down once a year so every piece of copy is written against the same sheet. AI drafts Jam rules Plan the speaking calendar SCORE national and chapter dates, partner summits, keynotes, and the webinar series that fill the top of the funnel. Each one gets confirmed time and length before anything is built or promoted. Jam books Pitches drafted Plan a podcast season Twenty episodes planned and scripted at once, in July, so the weekly recording never starts from a blank page. AI plans and scripts January paperwork 1099-NEC forms for every contractor paid $600 or more, tax forms on file for each, annual renewals checked before they auto-charge. Dorit Decide the ad strategy for the year May 2026: end the $5,500 a month agency whose ads were not converting and bring ads in-house. Cold ads only ever sell the free class, never a paid product. Cold spend does not scale until trial-to-paid holds at 40% for two weeks running. Jam decides
What this costs, honestly
Small business owners tend to ask two things: how much time, and how much money. These are the real figures from the operating notes, not a pitch.
Line Amount Note
Jam's hands-on time, ordinary day 30 to 45 min Post, stories, comments, community replies, approvals Jam's hands-on time, filming day 3 to 4 hrs Two or three days a week for reels, YouTube, podcast Meta ads about $160 / day Business-as-usual retargeting, cold class campaign, lead capture Software about $1,150 / mo Community platform, email, DM automation, AI, video, hosting Membership manager $600 / mo Runs the daily trial DMs and member tracking Live-call co-hosts and editor per session Contract, not payroll
The stack that runs it
Where people land jamout.ai (Vercel)
Email and funnel ActiveCampaign
Content and ads Claude and Claude Code
Proof and insight Fathom call recordings
The brain One Obsidian vault
People Dawn, Flora, Kevin
Want this running for your business?
Club Jam on Skool is where I teach small business owners to set up exactly this, one piece at a time, in plain English. Live calls two to three times a week, the classroom, and the community.
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Compiled September 3, 2026 from the Sutton vault: the marketing Brief, the team standups, the daily work logs, the scheduled routines, and the department notes. Tick boxes save in your own browser only.
Robyn "Jam" Anderson · jamout.ai · 🧡
