your work bestie for making AI click

Club Jam brand identity + image prompt guide

Everything you need to brief a designer, generate AI images, or build on-brand assets
Free trial available
brand colors
Jam Orange
#ff6b35
Primary. CTAs, accents, key marks.
Jam Yellow
#ffd45c
Highlights, celebratory fills.
Cream
#fffaf5
Page background. Warm, never stark white.
Peach
#ffb38a
Tertiary warm. Cards, tints.
Mint
#6dd3a8
Success. "You got it!" moments.
Sky
#7cc7f2
Info. Used rarely.
Ink
#2a1e17
Body text. Warm near-black.
Berry
#d64545
Errors, alerts, danger states.
brand identity pillars
☕
Work bestie energy
Warm, practical, a little cheeky. Like a friend across a coffee table who actually knows AI.
✨
Hand-touched warmth
Rounded shapes, soft shadows, cream backgrounds. Nothing sharp or corporate.
💡
Real talk, no jargon
Short sentences. Contractions always. "Try" over "leverage." Sentence case everywhere.
🎉
Celebratory moments
Yellow highlights, mint for wins, chunky orange pop-button shadows on every CTA.
📸
Warm, sunlit imagery
Early-morning light, coffee shops, indie retail. No cool blue tints, no stock office photos.
🍊
Poppins + Caveat type
Poppins for everything. Caveat as a hand-written accent, used sparingly like seasoning.

Typography in use

Headline / 800
AI for your small business.
Subhead / 700
Minus the jargon. Plus the results.
Body / 400
We'll teach you how to use AI to get more customers in 10 minutes a day. No coding. No fluff.
Hand accent
steal this! your turn.

The Club Jam collage formula

Travel collage elementClub Jam equivalent
Main subject in travel destinationJam or a member mid "learning moment" — laptop open, coffee nearby, something clicking
Instant photo aestheticCandid, warm, not over-produced. Sunlit grain. Feels like early morning in a coffee shop.
Location stylingCommunity warmth. Cream backgrounds, orange pops of color, rounded everything.
Postcard in blue ink penHandwritten note card in orange ink on kraft paper. Invites someone to start their free trial.
Souvenirs + small detailsCommunity artifacts: sticky note wins, a Club Jam badge sticker, a coffee mug, an open lesson tab.
Intimate + personalReal people, real wins. Nothing staged. The "you can do this too" feeling.
Natural lightingWarm, sunlit, slightly overexposed. Early-morning light through a shop window is the target feel.
ready-to-use AI image prompt

Create a Club Jam community collage by placing a warm, real-looking small business owner in an intimate learning moment, laptop open, coffee in hand, something clearly clicking for them. Style it as an instant photo with warm sunlit lighting, soft grain, and a slightly overexposed early-morning feel. Include a handwritten note card in orange ink on kraft paper that reads "your free trial starts here, come jam with us." Add small community artifacts: a sticky note that says "first win!", a Club Jam badge sticker, an open laptop showing a lesson. Use cream backgrounds (#fffaf5), pops of orange (#ff6b35), and yellow highlights (#ffd45c). Everything should feel intimate, personal, and cleanly curated, like a memento from the moment it all clicked, in a balanced layout with warm natural lighting. Rounded corners, no sharp edges, no stock-photo energy.