Jam-Packed: Business Made Easy

In This Week's Episode: 

In this insightful discussion, Jam and Flora delve into the profound impacts of automation on small businesses, with a keen focus on social media strategies and AI's role in the creative process. They share personal experiences and challenges, particularly highlighting how automation has both benefited and posed challenges to their business operations, such as attracting bots on automated Facebook pages. The conversation also covers AI's influence on business development, with Jam recounting her journey from web development to embracing digital marketing and SEO, greatly enhanced by AI tools. They discuss various digital platforms like Squarespace, Godaddy, and Wix, and explore AI's role in content curation through tools like Umbrella Marketing. Moreover, Flora shares her experiences running nonprofits and the crucial role of effective communication tools such as Mailchimp and Gmass in successful outreach campaigns. The duo emphasizes the necessity of a human touch in content creation, despite the assistance from AI in generating ideas and managing email marketing strategies. Throughout, Jam and Flora celebrate Small Business Week, empathizing with fellow business owners and sharing valuable insights on utilizing AI to enhance business efficiency and creative outputs.